Cool motorcycle ad? Or lame one?


I can't decide whether this ad is very cool, or very lame.



I'd like to know your opinion....

3 comments:

  1. Needs a little work but it's a good concept. Wouldnt work in the States though, how many cycle jacks happen where the orignal driver gets to stay on the bike? Really, i think this concept could be reworked and presented well.

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  2. As I give it more thought, I think the whole ad is a flawed concept. The message is, "buy our motor oil and your bike will run fast enough to outrun a bullet." Which, as far as ad messages go, is a fairly typical (outlandish) claim. But to use armed robbery and the ultimate death of the attacker as a vehicle for conveying this message ... that racks up too many points in the "Negative" column for the ad to be effective.

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