The female rider applies make-up. Instead of a mirror, she uses her reflection in the air filter cover on her Harley Davidson Dyna.
The text of the ad sums up her attitude.
"Do this. Do that. Don't do this. Don't do that. Blah blah blah."
I'm tired of doing what folks tell me to do. I'm going to ride.
This ad resonates with its audience, and evokes the classic "Wild Ones" motorcyclist-as-rebel aura. It also shows that motorcycle riders can be feminine.
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